UCEN
Higher Education with heart; a new brand that puts U first.
The Manchester College (TMC) incorporated their High Education offering, however research that Lda completed on their behalf, identified the need to create a new stand-alone brand and digital home. We worked with TMC to de-couple this offering and a create a new brand that specifically targeted students wanting to progress from college to higher education; UCEN Manchester was born!
As well as developing the brand, IA, UX, new website, and recruitment campaigns, we continue to work closely with the team including developing their digital prospectus and completing a series of student and stakeholder research to ensure their offering is mirroring the needs of their audiences.
Services delivered.
Sector research
Staff & student research
Stakeholder research
End to end campaign strategy
Multichannel strategy
Brand name development & logo design
Strap-line creation
Stationary design
Prospectus design
Script writing
Animations
Digital & web assets
Content development
User journeys
Information architecture
Wireframes
Fully responsive design
Designed to WCAG2.1 accessibility standards
Frontend / backend build
Client testimonial
We appointed Lda as our agency back in 2014, in the last 8 years we have created 6 brands, multiple websites, campaigns, animations, prospectuses, micro-sites and so much more. To ensure that we were working with the best agency for the needs of our group, we ran a competitive tender in December 2019 and re-appointed Lda.
As an agency they don’t just bring solutions, the research they do underpins their decision making process, which gives us the confidence that they really do understand the sector and all our specific and varying audiences. They integrate into our marketing team and are committed to creating and delivering the best possible work across all our brands.
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